Once known as a platform for Gen Z dance challenges, TikTok has now become an entertainment and education tool, one where users can research brands, shop, and laugh. This is thanks to the introduction of incredible features like livestreaming, in-app…
Microsoft Unveils New Mobile-First Experiences For Bing & Edge Microsoft has brought an array of new features such as Skype integration to its mobile Bing search and Edge web browser apps, including integrated social media sharing options, new ways to…
How To Maximize The Power Of Newsletters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russell Henneberry In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital…
The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to…
It is a choice to be ethical. This post isn’t going to preach about how you’re a bad person or that you need to have my same core values. This is about the importance of ethics and Meta advertising. Oh,…
Redefining Success In Sales With The Unsold Mindset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Brown and Colin Coggings In this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and…
Creating content that is accessible and inclusive is crucial in the work of content marketing, not only for shaping the perception of your brand but also for being socially responsible. Your content should be relatable to everyone in the audience,…
I get it. You’ve been advertising for years. You were running Facebook ads before they were Meta ads. You’ve found an efficient system that works for you. But don’t forget to update your assumptions. Let me explain… Things Change It’s…
We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. Now it’s official. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from…
There’s no doubt that the podcasting industry is growing, especially after the COVID pandemic. There are nearly 465 million podcast listeners globally as of February 2023 and it’s predicted that there will be around 505 million podcast listeners worldwide by…