More pressure on B2B marketers to prove ROI 41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data…
Uncovering The Hidden Power Of Your Unfair Advantage written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and…
Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt is an entrepreneur…
Meta released their 1Q quarterly earnings for 2023, and it’s mostly positive. But, there’s something that jumps out that needs an explanation: Why are Meta ad prices dropping? In the chart above, you’ll notice that Meta’s average ad price has…
The Secret To Attracting Your Ideal, High-Ticket Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russ Ruffino In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder…
The Story Of A Young Entrepreneur Building A Better World With A Nonprofit written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Camden Francis In this episode of the Duct Tape Marketing Podcast, I interview Camden…
What are some of this year’s key events, conferences and trade shows — whether in-person, virtual, or hybrid — where B2B marketers can learn the latest from leading marketing industry speakers? There are plenty to choose from, and to help…
Enhancing Marketing Strategies with AI Assistance written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m talking about how…
Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. But, it’s nowhere to be found… This is weird since the feature has only been around for…
It’s ironic that B2B influencer marketing is getting more difficult as it gets more popular. In the ancient before times of 2017, it was as easy as dropping an email to a few well-known folks, asking for a quote or…