You can tell how long someone has worked in social media by asking about their biggest mistake. The mis-tweet that was deleted as quickly as it was sent. The time Facebook went live from a phone inside a pocket. Accidents…
Would you like to generate more traffic and conversions from social media marketing? Do you feel that your social media channels could be doing better? Most business owners will answer “Yes!” to both of these questions. To boost the performance…
Nearly every marketer is familiar with B2C influencer marketing, such as it is. Celebrities promoting iPhones, various alcohols and even “probiotic” yogurt. You like the celebrity, so you’re supposed to like the product. But does associating a brand or product…
You’re not interesting simply because you run a company. There. I said it. While you may have incredible insight to share, so do the other C-level execs running companies in your category. Question is, how do you separate yourself as…
When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market. And even though I used the…
There’s no dispute Customer Experience (CX) is a hot topic these days and with good reason. But there is a potential problem that almost anyone responsible for improving customer experience is not thinking about. The customer is only a piece…
Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers? While that may be a far-fetched question, marketers can improve the quality of content creation using AI. Statista estimates…
“Germany, we’re coming for you,” said a speaker at Visit California’s Outlook Forum in San Fransisco this past February. He reminded the audience that if California was a sovereign nation, it would be the world’s 5th largest economy (ahead of…
When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow. According to a recent industry report, e-commerce will account for 20.4% of global…
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your…