SEO for Google is the foundation of content marketing. It’s what drives rankings, web traffic, and ultimately converted customers. But it can also feel complicated! There are lots of moving parts to manage in an SEO strategy. Plus, Google updates…
When it comes to creating effective B2B marketing content, these three traits arguably rank as the most essential: credible, authentic, influential. Credible: Does the content position its author or brand as a knowledgeable and authoritative expert in their space? Enough…
A high net promoter score (NPS) is among the most valuable assets any business can have. This metric measures the eagerness and likelihood of your customers to recommend your business to friends and peers. A healthy NPS is a sign…
Original content is great. You feel good creating it, and you have something fresh, entertaining, and/or useful for your readers and followers. It’s probably the most fun part of a digital marketing campaign. But here’s the thing – producing that…
Brands Are Investing More Social Budget On Creator Partnerships 74 percent of marketers expect to invest a quarter or more of their social media budgets on partnerships with content creators over the next three to six months, with 53 percent…
Despite investing a lot of time and resources into creating quality content consistently, is your content marketing ROI still underwhelming? You’re not alone. Today content marketing has grown beyond just producing quality content. With over 97% of marketers incorporating content…
The Rising Importance Of Images In Google Search written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Blumenthal In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder…
A Guide To The Future Of Virtual Meetings And Events written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Kilens In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is…
Top 10 Insights & Advice For Women Just Starting Out written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders…
What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in the push to 2023 and beyond? With the recent launch of our all-new 59-page 2022 B2B Influencer Marketing Research…