Advantage+ Creative was previously Dynamic Experiences and changed its name with the rollout of Meta Advantage in March. But, how these optimizations work evolved considerably since then. Let’s discuss how Advantage+ Creative works now and whether you should turn it…
If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. Today, thanks to technology and data…
How can B2B marketers rev up their social media engines using Twitter’s new long-form content publishing features? Twitter Write is the social platform’s forthcoming tool for composing and sharing written content that runs well beyond Twitter’s traditional 280-character limit, initially…
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market. Marketers can get so caught up in digital…
LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions Growth Microsoft’s latest performance report revealed that its LinkedIn professional social network had topped 850 million members, with the number of user sessions expanding by 26 percent, accompanied by revenue…
When I started in digital marketing, I splattered meta-data and keywords into content like Pollock. I am not proud of this because not only does this date me, but it is also horrifically against best practices as we see them…
How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brooke Sellas In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is…
An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key metrics allow you…
The Value Of Design And Why To Sell It written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in…
The challenges related to tracking, targeting, and optimization have increased during the past couple of years. And yet, Meta has a solution that is sitting right in front of them. Meta needs to leverage Outbound Clicks. This isn’t a particularly…