It has been a full 7 years since I’ve attended an INBOUND conference. In 2015 I gave a content marketing presentation, Hungry for Better Content: What the Mighty Hamburger Can Teach Us About Repurposing & Personalizing with Modular Content. Sandwiched…
Building An Effective Board For Your Startup written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brad Feld In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld. Brad has been an early-stage…
The Biggest Milestones in B2B Social Media History [Infographic] From LinkedIn’s launch in 2003 and the eventual entrance of Facebook and Twitter on the scene in subsequent years to TikTok and others, a newly-released infographic takes a brief look at…
The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy, so your interactions with your leads must vary depending…
The 2022 edition of HubSpot’s INBOUND conference is an interesting mix of live and streamed sessions. As a B2B marketer that relies daily on LinkedIn, I was really looking forward to the insights Allyson Hugley, Global Director, Customer Insights at…
Simply put: if you’re optimizing your site for Google’s current algorithm, you’re already falling behind. Over the past few years, Google has made several algorithm updates that show us directionally where they want organic search to be in the future…
Content analysis is a marketing task that’s never really complete. You need to come back to your old content again and again to see what should be updated, which new visibility opportunities can be pursued and how to better optimize…
How To Win Friends And Manage Remotely written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with McKenna Sweazey In this episode of the Duct Tape Marketing Podcast, I interview McKenna Sweazey. Mckenna’s global marketing career has…
How To Build A Successful Business Around A Thriving Life written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders…
Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your clientbase is important in the growth of your business. But let’s face it – sometimes the creative well runs dry. As a…