A beginner’s guide: Convince & Convert’s favorite tools for conducting SEO checkups, reviews, and audits As part of our content marketing discovery process, the Convince & Convert team always takes a look at the state of our clients’ SEO efforts.…
All businesses need quality leadership. Someone or a group of people with a vision and the work ethic to make it reality. Without a presence at the helm, the ship could crash and sink into the sea of commerce as…
It’s amazing to think that 2022 marks the 12 year anniversary of Content Marketing World. This year also represents the 12th time I’ve presented at CMWorld with the first presentation in 2011: A Content Marketer’s Guide to Social Media and…
Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. As exciting as it may be, digital marketing seems…
Marketing during a pandemic? You did it! Your reward? Record inflation and the challenge of marketing in a down economy that feels as uncertain as ever. If you’re a frustrated marketer or business owner — you’re not alone. We’ve all…
The combined in-personal and virtual Content Marketing World 2022 is finally upon us. As the biggest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals chock full of curiosity for future trends, marketing insight,…
Your website is a mission-critical marketing and engagement tool for your organization, whether you’re a large nonprofit seeking support for cancer research or a small retail business. This is where you create content that is useful to your target audience,…
An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers…
Creating a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Even just opening a blank Excel spreadsheet can feel overwhelming. Thankfully, sometimes all that’s needed to get on the right track…
I am sure you can relate to the frustration of being bombarded with information online. There are distractions everywhere. The thing is, if you’re frustrated as a customer, you’re certainly frustrated as a marketer trying to break through. What’s a…