Blog writing is one of the best parts of a solid content marketing strategy. Writing articles to draw people into your website is a creative way to get your product or service out there for the world to see. Writing…
Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Of course, there’s more…
Picture this: It’s mid-December and you’re on a road trip through Florida. A man stands on the side of the highway, holding a sign and pointing his thumb skyward. “To Jacksonville,” it reads, plainly indicating his intentions. Without a second…
Cannes Lions Issues Annual Creativity Report The Cannes Lions International Festival of Creativity recently published its annual creativity report, showcasing 76 pages of branded marketing and communications trends from this year’s event, which for the first time featured dedicated B2B…
Why Marketers Should Start Integrating AI Into Their Work written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sam Garg In this episode of the Duct Tape Marketing Podcast, I interview Sam Garg. Sam is the…
Thought Leadership is a bit part of many B2B brand strategies but Lisa Gately @LisaGately, Principle Analyst at Forrester says most thought leadership isn’t thoughtful or leading, so we need to fix that. What is thought leadership personified? Many think…
My journey into content marketing actually started in 2004 when I went to work for a well-known market research firm that very few people had actually ever heard of. They hired me as their first VP of Marketing. My team of…
A Simple Guide To Sparking Your Creative Energy Every Day written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Henry In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry. Todd teaches…
If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago, and it’s an option that largely escapes advertisers. I want to…