Committing To Your Niche And Owning Your Market written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brent Weaver In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a…
Cold calls are tough. Getting a call in the middle of family dinner from a salesman is the worst. Even the most experienced sales professionals loathe the thought of having to pick up a phone to launch into a pitch…
What You Should Be Tracking In Your Marketing Efforts And Why written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show,…
How To Turn Your Customers Into Lustomers™ written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing…
The pandemic has ushered in a new digital-first era for B2B brands, complete with an ever-deeper and more complex ocean of digital assets — but how can today’s organizations and marketing teams keep track of this influx of online content?…
As a marketer, your job is to get your target audience on your team. Competition is tough, and you need any edge you can get to turn prospects into better leads. Marketing is a mind game, and you can (and…
Building a startup from scratch is difficult. Creating the foundation is difficult and time consuming – and what would all of that hard work amount to without people knowing about your business? Honestly, a waste. Enter – content marketing. Content…
Are you using different types of content marketing to execute your strategy? If not, it’s time to start. Maintaining a diverse content library boosts the overall ROI you’ll earn on your content. Plus, it makes you more competitive in a…
What turns an influencer into a brand ambassador? One answer you might be hearing more often is, “A big ol’ wad of cash.” But while it’s true that B2B influencers want to get paid (don’t we all?), there’s an enthusiasm…
B2B buyers aren’t always happy campers when purchasing online [Report] 94 percent of B2B buyers have said that they prefer working with suppliers that have continually-evolving digital capabilities, while some 97 percent report having experienced at least one pain point…