What can B2B marketers learn from marathon running? Even if you’ve never run a step and have no plans to, there are powerful lessons we can all learn from marathon running that significantly align with successful B2B marketing. I’ve been…
Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. This post will elaborate on defining a lead scoring criteria that fits your business’…
Content marketing is the driving factor in your website’s traffic. The crown jewel. The keystone. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. If you aren’t effectively using content marketing –…
The world isn’t a one-size-fits-all place. Embracing diversity of experience, thought, and perspective is a practice we’re seeing grow throughout our industry and those adjacent to it. There’s no longer just one image of what a “professional” looks – or…
If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. In this post, let’s shed light on what they are, the timeline for their removal, and what you can…
Previously, we talked about the glaring need for some sort of frequency control. The specific solution we focused on was frequency capping, like what is available when using Reach optimization. But, there’s actually another option that could be considered: An…
Clone of The 5 Stages Of Marketing Every Business Moves Their Customers Through written by Kyndall Ramirez read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a…
Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027 U.S. digital advertising revenue of $189 billion in 2021 was the biggest increase since 2006, including audio advertising with a leading 57.9 percent growth rate,…
There are many reasons you might want to merge Facebook business pages. Maybe you have an old or duplicate page that is no longer active. Or you may be managing multiple pages but decide it’s a duplication of efforts, so…
I’ve gotta tell you, I’m really kinda fed up with the misuse and overuse of the “Don’t build your house on rented land!” rallying cry. Every time a platform changes or a feature gets taken away or Facebook goes down…