What Delays the B2B Buying Process? 30.2 percent of B2B buyers have said that a business’ reputation both online and offline is the top factor when it comes to selecting a specific B2B service, with 20.9 percent pointing to online…
Why Virtual Offices Are The Future Of Remote Working written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brett Martin In this episode of the Duct Tape Marketing Podcast, I interview Brett Martin. Brett is cofounder of…
In marketing, the primary goal is to send the right message to the right people at the right time using the right channel… right? According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and…
A top priority for marketing professionals is analyzing and improving the customer experience. We talk to customers, pour over the data, build the necessary technology stack, use customer journey mapping, build feedback loops, and more. But what about improving the…
How To Use Immersion To Create Amazing Experiences written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dr. Paul J. Zak In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak.…
“Does content marketing work? How long does it take to start seeing the results I want? Why does content marketing take so long?” We get these types of questions a lot. And yes, content marketing works. It can take around…
How can B2B marketers amp up their social media listening strategy and put it to use in other areas to become better all-around listeners? Social listening is a vital aspect of modern B2B marketing, providing valuable insight into current and…
If you only get three things from this blog post, one would be, you can’t fool your customers if your employees aren’t happy. We recently did a project for a company in San Diego where the company was not delivering…
Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not…
Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation you feel okay about how you’re performing so far. But what if…