If you haven’t seen this video from Ryan Reynolds and his Wrexham Association Football Club business partner, spend six and and half minutes getting caught up. Did it make you smile? Did you learn something new? I hope so. We…
Marketing automation allows us to scale mundane tasks (*cough* sending emails *cough*) so we can reach a much larger audience more efficiently. Marketers can distribute information, content and responses more quickly and easily than ever before. With all the modern…
Getting views on the content you publish for your website isn’t exactly the easiest thing to accomplish. It’s really easy to throw money at paid advertising to bolster your impressions on your content marketing efforts, even if it does hurt…
You see it in the headlines—a recession is looming. Everywhere, executives are planning for dark days ahead. Many businesspeople tend to think the “smart” thing to do is to hunker down and wait for the uncertainty to pass. But here’s…
If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. This is a format I’ve been experimenting with extensively of late. Why? Well, Meta has been very clear that Reels are getting priority…
Conversion rate optimization is more important than you might think for your overall bottom dollar. I mean after all, the whole point of marketing is to get prospects to convert to paying customers. But how can you ensure what you’re…
The business landscape of 2022 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2023 and beyond. To celebrate and honor our industry’s B2B marketing subject matter experts, including many who happen to…
Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures. Yet…
As you likely know, there are special rules that Facebook advertisers must follow to run ads related to politics and social issues. But, if you run ads in the US, you should be aware of a restriction period that is…
If you’re thinking about outsourcing social media right now, you’re not alone Many of the tech companies, e-commerce founders, and startup CEOs we have been talking to recently are looking into the benefits of outsourcing content creation for blogs, social…