Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media…
TL;DR Why This Research is Important to You Six of the 12 Key takeaways Six Actions You Can Take Next The Research Authors and Methodology Download the Full Report Why This Research is Important to You Customer Experience Is The…
Why do healthcare businesses need social media strategies? Simple. If you’re a growth-oriented business, you’ll want to boost footfall, drive revenue, and earn your patients’ trust. And, believe me, social media is one of the best platforms to achieve these…
As technology is quickly disrupting the business and marketing worlds, it’s important to continuously evolve your content marketing strategy to keep up with the quickly changing world. What is 2023 going to look like for content marketers? Is there any…
The COVID pandemic was (and continues to be) a huge speed bump for the healthcare industry, especially marketing teams. The three-year event changed historical datasets, marketing strategies, audience and patient messaging, as well as staffing and retention challenges. Two Primary…
Successful Remote Work Through Asynchronous Management written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Liam Martin In this episode of the Duct Tape Marketing Podcast, I interview Liam Martin. He is the co-founder of Time…
AI has to be the most dominant topic in content marketing circles this year. Everyone is talking about how to use AI to write content, optimize content and even create entire brands. Content marketers are also using AI for content…
The fast development of AI-powered technology has taken the marketing industry by storm. New apps and tools emerge on a daily basis leaving marketers puzzled as to how fast they need to be adapting to these new possibilities. In reality,…
How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast, I interview Tiffani Bova. She is the global customer growth…
This question comes up every now and then, and I want to address it. Is there a certain percentage of your budget that you should set aside for remarketing to current customers and website visitors? This is actually a fun…