The growth of digital banking has left financial services brands with fewer opportunities for one-on-one interactions with their customers. As such, the brands are having a hard time driving customer loyalty and retaining loyal customers for their businesses. The COVID…
In the B2B world, influence isn’t determined by how you look in a bathing suit or how many exotic locales you can Instagram from. B2B influencers are subject matter experts, practitioners with a proven track record, and consultants with their…
As entities in the banking, financial services, and insurance (BFSI) industry reduce their workforces, they turn to technology to fill in the gaps, especially around marketing and communications. But unlike many companies doing the same, these institutions face a bevy…
When it comes to Meta advertising, less is more. Keep it simple. Far too often, overcomplicating your campaigns is costing you money. Yes, there are exceptions. Especially if you have big budgets, you have the room to make your campaigns…
Marketing trends today can determine how an entire industry looks and feels. In 2023, the marketing landscape is changing continually. From reels to authentic marketing to TikTok trends, it can be difficult to keep up—especially for people in a highly…
In the midst of an indecisive economy, 2023 is already riddled with re-orgs, layoffs, and structural considerations to better use internal resources. We’re also seeing organizations outsourcing specific functions or entire channel operations. While this is an unfortunate reality, we…
Forgive me for both stating the obvious and for invoking COVID once again, but trust me, it matters. In the B2B universe, the pandemic proved just how vital content is to everything we do. 2020 saw consumption rise 22% and…
Fiverr, a freelance services marketplace, wanted to build a talent pool of creatives—writers, designers, video editors, and more—to help businesses find all these services in a single place. The company knew these creatives went to YouTube to hone their skills…
It’s no surprise to anyone that the healthcare industry is struggling right now. With an ever-growing worker shortage, distrust in the system, and increasing demand for quality service, the industry is in desperate need of solutions. For years, people have…
Once known as a platform for Gen Z dance challenges, TikTok has now become an entertainment and education tool, one where users can research brands, shop, and laugh. This is thanks to the introduction of incredible features like livestreaming, in-app…