Category Brands

Meta Campaign Objectives: Best Practices

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of…

Getting to Know Generation Alpha

Just as you thought you were getting the hang of Gen-Z, here comes the next wave of consumers that are even more intimidating. Everyone, please welcome Gen-A, also known as Generation Alpha.  Gen-A is the group born between 2010 and…