Many businesses want to tell a more compelling and impactful story that will result in greater business and revenue. In a recent analysis of our digital ads data, we at Squadhelp.com, a world-leading naming platform, came away with a greatly…
In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an immediate…
We’ve all been there, stuck in a job where management treats you like a number, not a person. It’s a soul-sucking feeling that can make even the most passionate employee hate coming to work. The last thing you want as…
Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of…
Would you like to take your content marketing to the next level? Using data in your content marketing is what will help. As the name suggests, data-driven storytelling is creating stories based on data. Why Use Data for Storytelling? There…
LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads Microsoft-owned LinkedIn has rolled out an array of new options for video ads accompanying long-form video content on the professional social platform, along with expanding access…
Today, the importance of delivering high-quality experiences to customers as they encounter and interact with a brand cannot be understated. In fact, a whopping 85% of marketers who participated in a recent Ascend2 survey said that delivering an exceptional customer…
Managers are Routinely Unaware of How Customers Actually Rate Their Customer Experience. It’s a startling fact. We know 80% of organizations believe they deliver a “superior experience” to their customers; however, only 8% of customers feel the same way. We’ve…
Just as you thought you were getting the hang of Gen-Z, here comes the next wave of consumers that are even more intimidating. Everyone, please welcome Gen-A, also known as Generation Alpha. Gen-A is the group born between 2010 and…
It’s becoming harder and harder to differentiate your business based on products alone. Therefore brands need to focus on the customer experience, both today and going forward. And if you own a B2B business, it appears that satisfying Gen X…