OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This smashed the prior record of nine months set by TikTok. Since then,…
We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift from third-party to first-party…
Google is officially rolling out some new features designed to help searchers better and more easily verify information within the search results. What’s new. Google is: Rolling out the About this result globally. Launching Perspectives for top stories. Launching About…
Over the past few years aka “the Covid years” the role of influence in B2B marketing has grown significantly. Our 2022 research report, The State of B2B Influencer Marketing, reported that 85% of B2B marketers believe that interest in working…
5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference B2B marketers can achieve market share expansion and greater outcomes when they focus on a broader reach, while a connection between data and creativity builds more emotional connectivity —…
Google updates come and go. And sometimes websites pay the price. When this happens, it can be tough when you’ve noticed a drop in rankings and traffic, but there’s nothing wrong with your site. Core algorithm updates are one such…
Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with ridges and a checkmark inside it. This is part…
The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking. Memories and mental associations pop up at random. Right? The smell of a bakery reminds you of grandma’s cinnamon rolls. The color of a…