In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions. Additionally, the data revealed…
How can B2B marketers make the best use of marketing budgets in the face of economic challenges? When it comes to online marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising weigh in as two of the most important strategies…
Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through…
We are so thankful for our clients, partners, family and friends like you that have helped us rock 2022 with innovative content, authentic experiences and countless opportunities to bolster diverse talent, highlight industry voices and elevate the B2B industry! Thank…
Let’s set the record straight. Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. Google News-driven results…
Changes to California’s Privacy Law Will Affect B2B Brands When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and other changes will be required for compliance with the California law,…
Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Why we care. Search marketing is an attractive and satisfying career choice that can, over time,…
Search marketing has elevated and grown in numerous ways throughout 2022. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn, but to…
Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: Where this target audience is. (What platforms are they…
What were the top B2B content marketing articles that published on the TopRank Marketing blog this year? Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it also represents a…