30-second summary: Testing helps you understand what motivates your customers and whether you’re spending your time and budget Ad hoc testing looks for an immediate lift, but holistic testing looks for long-term gains. Good testing begins with a hypothesis and…
30-second summary: Business leaders struggle to hire SEO managers, and often wonder if they need one SEO visibility is key to business success and is hard to increase your customer base and sales SEO is a great contributor to brand…
We all have our preferences when it comes to watching TV, films, or sports. From the sporting club or country you follow to your opinion on ‘Friends,’ entertainment is a source of diverse and strong opinions. For a media conglomerate…